Minister for Heritage &Tourism, John Penrose MP addressed over 300 delegates at the Somerset Tourism Association (STA) annual conference held at Weston-super-Mare’s Grand Pier in late November.
He spoke about the major changes taking place in the way destinations are marketed and praised the Somerset Tourism Association for getting together as a group to jointly market Somerset. Many of the Government’s Destination Marketing Organisations (DMO’s) are being closed down and the STA has joined together to market themselves as a destination.
He said: “The UK is excellent at promoting London, but once the tourists get there, they seldom leave. The STA is a fine example of how, in working together, they are promoting the whole of Somerset, not just the smaller towns and attractions. I see this as a model which I would like to be duplicated in other regions across the country”.
The conference was attended by all the owner operators of Puxton Park, Brean Leisure Park, Cheddar Caves, Wookey Hole Caves, Pontins and the West Somerset Railway.
Delegates were given a talk by Pier owner Kerry Michael. He spoke about the logistics of building a structure a quarter of a mile out to sea and the challenges the team have had to overcome to get the new Pavilion completed.
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