Monday, 26 July 2010

THE GRAND BIER FOR THE GRAND PIER

Weston-super-Mare’s Grand Pier is to have its very own real ale. The beer, which has been christened The Grand Bier, is available on draught and also in bottles.

Regency Purchasing Group, a procurement business for food, drink, utilities and equipment, has been responsible for commissioning the beer. The beer is being brewed by the Bristol Beer Factory.

The golden ale, with an alcohol content of 4.4%, will be sold in Captain Jack’s bar on the Grand Pier and it will also be available for sale in souvenir presentation boxes, which visitors will be able to purchase in the gift shops on the Pier.

Special labels have been designed by Grand Pier staff, featuring an image of the Pier and the Grand Pier logo. The design will go onto souvenir bottles and beer hand pumps.

The Grand Bier real ale will also be available to purchase by all Regency Purchasing Group members.

Regency Purchasing Group Managing Director Alex Demetriou said: “The re-opening of the Grand Pier is something to celebrate. One of the ways we thought was appropriate to that was to commission the brewing of our very own real ale”.

The Regency Purchasing Group was established 20 years ago and is the area’s leading buying group for the leisure industry with an annual purchasing power of more than £50m. For further information on Regency Purchasing Group go to www.regencypurchasing.co.uk email info@regencypurchasing.co.uk or call 01934 646134.

1 comment:

  1. Well it would be nice to know when it's opening as not all of us live in the area, and would like to be there for that special day. I need to book time off so please keep me informed

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