Weston-super-Mare’s Grand Pier has been granted permission, by the Highways Agency, to have brown tourism signs erected on the M5 to advertise the attraction.
Permission from the Highways Agency comes after intervention from Weston MP and Minister for Tourism and Heritage John Penrose.
An initial approach to the Highways Agency by the Pier owners Kerry and Michelle Michael was turned down.
The signs will now be put up at junctions 21 and 22 of the M5, guiding tourists to the Grand Pier,
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Kerry Michael said: “I have no doubt that the intervention of John Penrose, on our behalf, has tipped the balance in our favour with the Highways Agency. It is very important to us that passing holiday makers and tourists know that Weston Grand Pier is back in business, and these signs will go a very long way in helping us to do that”.
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